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KMBN207: DIGITAL MARKETING & ECOMMERCE

Course Outcomes:

Course Outcomes Course Descriptions Bloom’s taxonomy
CO1 Be able to understand the concept of Digital Marketing & E-commerce in today’s scenario. Knowledge ( K2)/ Remembering ( K1)
CO2 To able to create and maintain a good website and blog posts. Applying ( K 4)
  CO3 Be able to understand and apply SEO and Email Marketing in today’s modern world Comprehending (K3) Applying ( K4)
CO4 To apply the  Social Media Marketing techniques via various platforms Applying ( K 4)
CO5 To implement various Analytics tools of online marketing Synthesizing ( K6)/ Evaluating ( K7)

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  • Approved by AICTE, Ministry of HRD Govt. of India & Affiliated to AKTU Lucknow

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